Jeffree Star Net Worth has become one of the most talked-about topics in the world of beauty and social media. Born Jeffrey Lynn Steininger Jr., he rose from being a MySpace celebrity to a YouTube beauty mogul, building a massive online beauty empire. Known for his bold personality and creative talent, Jeffree transformed his social media fame into a thriving celebrity cosmetics brand, making him a true beauty influencer millionaire.
In 2026, his Jeffree Star Net Worth is estimated at $200 million, driven by Jeffree Star Cosmetics, luxury real estate, and a high-end celebrity car collection. His journey is a blend of ambition, controversy, and entrepreneurial brilliance.
Jeffree Star Biography
| Attribute | Details |
| Full Name | Jeffrey Lynn Steininger Jr. |
| Stage Name | Jeffree Star |
| Date of Birth | November 15, 1985 |
| Age (2026) | 40 years |
| Birthplace | Casper, Wyoming, USA |
| Profession | YouTube beauty mogul, cosmetics entrepreneur, online personality |
| Early Fame | MySpace celebrity, independent music artist |
| Major Brand | Jeffree Star Cosmetics |
| Net Worth (2026) | $200 million |
| Residences | Hidden Hills mansion, Calabasas home, Wyoming ranch |
| Car Collection | 25+ luxury cars (Bentley, Lamborghini, Ferrari, Aston Martin) |
| Notable Collaborations | Shane Dawson collaboration, velour liquid lipsticks, highlighter palettes |
| Controversies | Influencer scandals, social media backlash, public apologies |
| Social Media Platforms | YouTube, Instagram, TikTok |
What Is Jeffree Star Net Worth?
In 2026, Jeffree Star net worth is estimated at $200 million, with annual revenue from Jeffree Star Cosmetics alone reported around $100 million. Forbes has highlighted him as one of the highest-paid YouTubers, with YouTube earnings, merchandising income, and cosmetics sales forming the bulk of his wealth. Even private company valuations and buyout offers contribute to his status as a beauty brand founder with a highly profitable online beauty empire.
| Source / Asset | Estimated Value (USD) | Notes |
| Jeffree Star Cosmetics | $100,000,000 | Annual revenue; main contributor to net worth |
| YouTube Earnings | $20,000,000 | Monthly views generate ad revenue; top Forbes highest-paid YouTubers |
| Merchandise & Clothing | $10,000,000 | Drop shipment fulfillment; online beauty empire |
| Luxury Real Estate | $30,000,000 | Properties in CA and WY; privacy & investment combined |
| Luxury Car Collection | $5,000,000 | Showcase of celebrity car collection lifestyle |
| Private Investments & Other Ventures | $35,000,000 | Strategic investments in cosmetics and media brands |
| Total Estimated Net Worth | $200,000,000 | Rounded figure as of 2026 |
Jeffree Star Early Life and Background
Jeffree Star, born on November 15, 1985, in Casper, Wyoming, grew up far from Hollywood glamour. His early years were shaped by a strict family environment and a fascination with makeup and fashion. As a child, he experimented with eyeliner and bold colors, laying the foundation for his future as a YouTube makeup artist and cosmetics entrepreneur.
The young internet personality success started on platforms like MySpace, where he became a MySpace celebrity. His unique style and charisma quickly drew attention, and he earned a following as a digital entrepreneurship pioneer. This early exposure positioned him to navigate the competitive world of online beauty empire development, eventually leading to a life of luxury lifestyle influencer success.
How Jeffree Star Started His Career
Jeffree Star first gained fame as a MySpace celebrity and independent musician under the label Popsicle Records. His striking looks and bold personality set him apart from other internet personalities, and he used this visibility to promote himself creatively. The early online presence was critical in developing his social media fame, eventually translating into real financial gains.
By leveraging early digital entrepreneurship techniques, he turned YouTube makeup tutorials and viral posts into a recognizable brand. His transition from a music to makeup career pivot shows a strategic understanding of market trends. From these early steps, he built the foundation for what would become a massive celebrity cosmetics brand, and his Jeffree Star net worth began to grow steadily.
Social Media as a Launchpad
Platforms like YouTube and MySpace provided a springboard for online video content, making Jeffree one of the first YouTube beauty moguls. His influencer earnings increased as followers grew, and collaborations with other stars amplified his beauty influencer millionaire status. Social media became a key driver in establishing his luxury lifestyle influencer persona.
Jeffree Star Music Career and Earnings
Before focusing entirely on makeup, Jeffree Star was an independent music artist, releasing albums such as Beauty Killer and Lollipop Luxury. He toured nationally, including the True Colors Tour, and collaborated with acts like Blood on the Dance Floor and Deuce. Music contributed significantly to early influencer earnings, though it never matched the income potential of his future celebrity cosmetics brand.
Albums like Cupcakes Taste Like Violence and the Lollipop Killer EP demonstrated his creative versatility. Despite early Konvict Muzik affiliations, he shifted entirely to the makeup industry, showing how a music to makeup career pivot can result in a dramatic financial uplift. His net worth $200 million today owes more to cosmetics than music, but his early tours laid the groundwork for social media fame.
Jeffree Star Cosmetics – The Main Source of Wealth
Jeffree Star Cosmetics is the cornerstone of his wealth. From velour liquid lipsticks to highlighter palettes and eyeshadow palettes, every launch drives substantial revenue. His brand gross revenue reached approximately $100 million annually, confirming his status as a beauty brand founder and a leading figure in online beauty empire.
Strategic collaborations, like the Shane Dawson collaboration, and frequent makeup palette launches create hype and limited edition demand. The brand operates a private fulfillment warehouse and leverages drop shipment fulfillment, ensuring that luxury lifestyle influencer status translates into consistent influencer earnings. Jeffree’s cosmetics sales dominate his Jeffree Star net worth, making him a household name among YouTube makeup artists.
Business Ventures and Investments
Beyond cosmetics, Jeffree Star has diversified into multiple digital entrepreneurship ventures. From private investments to strategic partnerships, his investment portfolio strengthens long-term wealth stability. Ventures in clothing and accessories, plus online video content monetization, ensure continuous influencer earnings even outside product sales.
These ventures are complemented by collaborations with top industry names like Kat Von D and occasional voiceover projects. Such diversification mirrors successful strategies used by other New Jersey celebrities in the U.S., showing that celebrity cosmetics brand founders like Jeffree often use multiple channels to expand wealth.
Jeffree Star’s Real Estate Portfolio
Jeffree Star has invested in stunning properties, including a Hidden Hills mansion, a Calabasas home, and a Wyoming ranch. His luxury real estate purchases demonstrate both wealth and strategic lifestyle choices. The Wyoming ranch owner setup spans over 70 acres, with an additional 500 acres purchased nearby, blending privacy with luxury.
Table of notable real estate:
| Property | Location | Estimated Value |
| Hidden Hills Mansion | Hidden Hills, CA | $14 Million |
| Calabasas Home | Calabasas, CA | $6 Million |
| Wyoming Ranch | Casper, WY | $10 Million |
These assets solidify his luxury lifestyle influencer image while also serving as substantial equity for his Jeffree Star net worth.
Jeffree Star’s Luxury Car Collection
Jeffree Star’s celebrity car collection includes over 25 luxury cars, featuring brands like Bentley, Lamborghini, Ferrari, and Aston Martin. His fascination with luxury cars collection reflects both personal taste and a desire to showcase wealth publicly. The total estimated value of his collection exceeds several million dollars, underlining his luxury lifestyle influencer image.
Cars are stored in private garages and occasionally appear in YouTube makeup artist content, blending lifestyle with marketing. This approach mirrors strategies of other Hollywood and Calabasas, California residents known for celebrity real estate and high-end collections.
Controversies, Feuds, and Financial Impact
As a controversial YouTube star, Jeffree Star has faced multiple influencer scandals, including social media backlash, racism allegations, and online controversies. Public feuds with James Charles, Kylie Jenner, and others have attracted intense media attention. Despite this, his celebrity cosmetics brand continues to thrive, showing resilience in the face of cancel culture.
The Lipstick Nazi website controversy and old offensive comments illustrate the challenges of digital entrepreneurship. Nonetheless, strategic public apologies and social media fame management have helped preserve both Jeffree Star net worth and brand credibility.
Income Sources and Future Net Worth Prediction
Jeffree Star income streams are diverse. YouTube earnings, cosmetics sales, merchandising income, and clothing and accessories ensure steady revenue. He operates a private fulfillment warehouse, managing a high-volume e-commerce makeup brand efficiently. With a projected future net worth increase, he remains among top Forbes highest-paid YouTubers.
Experts predict his Jeffree Star net worth could surpass $250 million in the next decade. Continuous makeup tutorials, new velour liquid lipsticks, and expansion into additional luxury cars collection or real estate acquisitions will maintain his position as a beauty brand founder and luxury lifestyle influencer.
FAQ’s
How is Jeffree Star so rich?
Jeffree Star is rich mainly through Jeffree Star Cosmetics, YouTube earnings, merchandise sales, and luxury real estate investments.
How much is Jeffree Star worth in 2025?
Jeffree Star’s net worth in 2025 was estimated at around $200 million.
Who is the no. 1 richest YouTuber in the world?
The richest YouTuber is MrBeast, with a net worth exceeding $100 million.
How much is James Charles’ net worth?
James Charles’ net worth is estimated at approximately $25 million.
Conclusion,
Jeffree Star Net Worth in 2026 reflects a remarkable journey from MySpace celebrity to a YouTube beauty mogul and beauty influencer millionaire. His success is built on Jeffree Star Cosmetics, strategic digital entrepreneurship, and smart investments in luxury real estate and celebrity car collection assets. Despite controversies and public feuds, his brand continues to thrive, proving resilience in the competitive world of online beauty empire building.
The story of Jeffree Star Net Worth demonstrates how talent, vision, and innovation can transform social media fame into real wealth, inspiring aspiring entrepreneurs and celebrity cosmetics brand enthusiasts alike.
